Bala is a Teen Star and YouTube Sensation aka Isabella de la Torre “La Bala”. With Nick, I helped letter and develop the logo plus taglines as well as icon explorations that can be seen on her merch! Her “authentic and fun personality won the hearts of the digital audience, reaching nearly 6 million followers on her YouTube channel and 2 million on Instagram” - Nickpress.com
For the logo explorations, the concepts needed to be playful but also musical. We explored incorporating music notes with the cap B as well as seeing how we could make the L into the headstock of a guitar.
For the icons, Bala is very Earth friendly and loves her family and friends. We explored a lot of fun flowers and musical representations to create a really pretty and casual “kit of parts” that could be used for patterns, phrase lock-ups, etc for tons of accessories.
Once again, the iPad and Procreate wins the MVP award. I was able to get a really fun and organic brush-y look to the flowers and guitars and using Illustrator to vector-ize so we could keep the texture and color effect.
For these phrases, they were going to be locked up with her logo so below isn’t how they’re being used no doubt. I used a similar style to the lettering of the logo and I super love the bounce of these little phrases.