I really love delving into Christmas and Holiday lettering so let's look at some of the work I've created over the years to celebrate that time of the year. And as always, I super love American Greetings (seriously, everyone I've worked with in multiple line departments have been so amazing!!) and I had the chance back in 2016 to create some lettering compositions for their series of customizable flat cards available online through their website.
The Holiday of a Million Styles
Christmas is interesting when it comes to lettering. Traditionally, you think of softness and scripts and I definitely had fun exploring several styles that hit those touch-points. But there's also certain ways to keep that warmth but also move it into the more modern and contemporary space. So in 2016, Jessica over at Cardstore asked me to create a series of lettering options for a list of various phrases that could be used with customer photos. And with flat cards, you want to allow a good portion of the card face to hold the uploaded customer photos so that means the lettering needs to set the tone but it shouldn't steal the show, you know?
You Classy, Girl!
This one was definitely one of my faves of the group of over 10 cards I created that year. I just really love the vintage feel and I always find the usage of linework as a great way to create some rhythm when you stack lettering. And it was a great spot to add some gold. Because I love gooooold. Plus I got to illustrate some snowflakes. Because I love snoowww...yadda yadda, you get it.
Monoweight scripts, or monoline scripts, however you want to describe it, have been really popular the last 3 or 4 years. And as a lettering designer, they are super fun to do, so anytime I get to whip some up it creates a more modern take on flourished or expressive scripts. Also to keep it from looking too computer-y and more organic, you got to put a slight bounce in there with some breaks if you can! So notice how the "B" has a nice round loop that connects back to the "e" and that loop is repeated in the "v". When lettering, for me, I always try to keep certain visual elements talking to each other to make the lettering work as part of a style family. For this phrase, other than everything being monoweight, that roundness I was talking about earlier is visible and is the basis style for creating each letter.
Here's another monoweight lettering style but instead of a script, I lettered a modern and airy monoweight sans. The construction of the sans allowed for a building block feel that created a great way to get more color in there!
Adult Lite, Boi
I thought it'd be fun to see the contrast of what Christmas can look like for two different lines (Cardstore above and justWink here) that have two distinct audiences from each other. For the photo flat cards, you definitely want to feel more classy and serene, while for jW the message is the king so the challenge is to bring different styles together that still say Christmas but in a more vibrant visual way.
So there you go! Christmas in June, because it's hot as crap here in Oklahoma so I wanted something cooler to think about. Christmas.