Digital vs Print
Working digitally, meaning final output being online vs print, has its own challenges. When doing print cards you have to consider any finishing techniques, like embossing or foil, when lettering. Doing varnish on a border, okay let's really use that to our advantage since it'll basically be tone on tone with a sheen. But e-cards, on the other hand, need to be able to have impact at the size of an iPhone. What's so fun, though, is finding that balance of detail vs legibility.
So I loooove being able to play with "action words" and really utilize layout and composition to have those choice words or phrases pop. Whether this is done by use of a larger scale of those words vs the rest of the copy or a change of style to draw the eye, I can make sure the lettering is easier to parse at a glance at such a small size.
Digital Opens Up for Animation
And don't even get me started on animation! It's been so cool to be able to utilize animation to bring even more interest to select e-cards. So then the lettering needs to do even more! It needs to be able to hold up next to flowers growing over it, or neon flickering on to cast those dramatic shadows behind it, or even having multiple frames moving in as a voice-over narrates the message. A great learning experience, so thanks to all the amazing ADs and Designers at Blue Mountain for letting me get my grubby little hands on so many different styles.